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Outplacement services 'help build the employer brand'

 
HR News |  27/05/2010
Outplacement services 'help build the employer...Employers can improve their branding by offering outplacement services to staff leaving their job, it has been suggested.

Sian Harrington, editor of HR magazine, claimed that career transition support such as CV and interview guidance is valuable in terms of "the bigger picture".

She claimed that employees who leave a company having received good treatment are more likely to hold it in high regard and recommend the firm as a good place to work.

And Ms Harrington said the offer of outplacement services can also be seen as a benefit when jobseekers are looking to join an organisation.

"It gives employees the feeling that this company is going to support them," she added.

"This shows that they are willing to invest in you, even when you are leaving the company."

Earlier this month, the Office for National Statistics reported that UK unemployment had risen to 2.51 million - the highest level in 16 years.

Posted by Jon Aspinell

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