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Mobile marketing 'to be a growth area'
Marketing News |
29/12/2009
Significant change will be seen in the UK advertising market during 2010, it has been suggested.
Eva Berg-Winters, digital media expert at professional services firm PricewaterhouseCoopers, said the growth of the mobile marketing industry is set to transform the sector.
She explained that this channel has particularly come to the fore since the widespread launch of the iPhone and similar appliances, which have witnessed significant consumer take-up.
"Across the media industry, digitisation has transformed business models structurally and this will continue through 2010 and beyond," Ms Berg-Winters commented:
"Online advertising is one of the parts that we will see return to strong growth."
She suggested that the accountability of mobile marketing may appeal to many businesses ? potentially leading to marketing recruitment opportunities in this area.
ZenithOptimedia recently claimed that the global advertising market has stabilised after the recession and is likely to grow by 0.9 per cent in the new year.
Posted by Jon Aspinell
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