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Marketing Recruitment December 2009
Marketing News |
11/12/2009
Marketing professionals must have thought Christmas had come early when they saw the latest Trends Survey from the Chartered Institute of Marketing (CIM). After months of budget cuts, the survey shows that the majority think the worst of the economic doom and gloom is behind them.
Over half of those questioned predicted that the UK economy will see improvements over 2010, while just 12 per cent forecast further deterioration. In particular those working in the technology and telecoms sectors think that their firm will be successful next year.
It seems marketers are also less worried about their own job prospects moving towards the New Year, with 26 per cent concerned about the security of their position compared with 32 per cent in spring 2009.
However, a growing number of marketers are concerned about their own ability to meet the challenges economic recovery will bring and the majority of professionals questioned by the CIM said that they did not have complete faith in their databases, despite customer relationship management being more important than ever.
David Thorp, director of research and professional development at CIM, said: "2010 will certainly be an interesting year for marketers, with the continuing uncertainty about an economic recovery, the UK general election and an ever-growing presence of digital and social media? For now, marketers are wisely concentrating their spend in the most effective activities, and still see the need to invest in training."
But while marketers are optimistic about the year ahead, are businesses ready to boost their marketing spend, and with it their teams?
Latest figures from Nielsen suggest so, with the firm highlighting that the decline in ad spend is slowing.
While ad expenditure was down by ten per cent in September compared with the same month last year, this is a significant improvement on the 16 per cent year-on-year decline registered in May 2009.
The Ashdown Group Job Index for November highlighted that the number of marketing vacancies advertised rose for the second consecutive month, with a 4.27 per cent rise being noted. Marketing continues to be the fastest recovering sector since September 2009.
Commenting on the short to medium term outlook, John Lynes, director of the Ashdown Group, said: "Marketing recruitment has been booming since July with a heavy emphasis towards online marketing. There has been much cross over between IT and marketing roles as companies look to leverage their online presence. My prediction is that the marketing sector will remain strong throughout 2010 with companies taking further advantage of new communication channels such as social media."
Posted by Jon Aspinell
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