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Internet 'will attract a third of ad spend'
Marketing News |
The internet will account for 36 per cent of all the cash spent on advertising by 2013, according to new research.
A study by PricewaterhouseCoopers (PwC) predicts that this growth will be driven by an increase in the number of "online" citizens in the UK.
The research predicted that the number of people with access to the internet will increase by a total of seven per cent in the next four years.
Phil Stokes, head of entertainment and media for PwC, said: "Despite the recession, the rate with which we are becoming globally connected on a digital level has not eased up."
The winners in the sector will be the firms that focus on implementing change which offers real value for consumers, he added.
Yesterday, Jon Mew, head of mobile for the Internet Advertising Bureau, claimed that the rise of mobile internet access is changing the way people interact with handheld devices.
He urged marketers to take advantage of this new audience.
Posted by Stephen Wilkinson.
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