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Gartner: IT control shifts coming for businesses
IT News |
06/01/2012
Changes in control for IT organisations are afoot in 2012, as budgets, technologies and costs become more fluid and distributed.
This is the view of leading analyst firm Gartner, which has made its industry predictions for the coming 12 months and beyond.
The firm is urging chief information officers, senior business executives and IT leaders to reconsider strategic planning assumptions as they settle on a development strategy for the year.
Navigating economic and market volatility will be a critical success factor in 2012 and beyond, Gartner stated.
And by identifying emerging trends, IT leaders will be better positioned to align their business practices with the needs of customer and business partners.
According to the new report, 30 per cent of smart grid projects will leverage cloud services to address big data from converging technologies by 2015.
And a fifth of integrated delivery systems will be investing in new healthcare-targeted customer relationship management systems.
Gartner believes that by 2016, more than five per cent of searches will be integrated using mobile devices' video/audio sensors instead of typed or spoken phrases.
At least one social network provider will become an insurance sales channel as well, the firm believes.
Until 2015, ineffective IT and operational technology management will risk "serious failures" in more than 50 per cent of enterprises, and critical failures in asset-dependent ones, Gartner said.
And by 2013, government financial sustainability will join cost containment as the top driver and constraint for government IT spending.
Context-aware promotions will comprise ten per cent of convenience item promotional activity among consumer goods manufacturers in developed markets, Gartner predicted.
Other forecasts include external social web and cloud-based services generating 25 per cent of consumer-driven banking products and services within five years.
"Many industry business models will be challenged through 2015 as customers continue to adopt an always-connected digital lifestyle and market competitors exploit emerging technologies to achieve business growth and success," said Kimberly Harris-Ferrante, vice-president and distinguished analyst at Gartner.
"Cloud computing and social media will continue to provide industries with new avenues for effective customer communication and engagement, facilitating increased revenue and sustainable interaction with key customers."
She said new technologies such as media tablets and advances in mobile will have a disruptive impact on many industries, requiring changes to existing processes and propelling business transformation.
"In 2011, many industries globally had to cope with a stubbornly sluggish economy that challenged enterprises to balance the sometimes conflicting imperatives of maintaining costs control while enabling innovation," Ms Harris-Ferrante noted.
The market, economic, demographic and technological environments that industries will face in 2012 will require them to be nimble in their operations and enterprise practices, she added.
Agility and a willingness to adopt new business practices will be "imperative for survival" in 2012, the analyst said.
Posted by Jon Aspinell
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