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Firms 'will embrace digital marketing next year'
Marketing News |
24/12/2008
Firms are set to embrace digital marketing in 2009 as the credit crunch bites, according to one expert.
Writing for IT-Director.com, Gerry Brown, associate analyst at Bloor Research, explained that companies will be cutting the number of "flashy" campaigns they run as they look to get better value for money, news which might interest marketing recruitment staff.
He said: "The smart companies will be using highly measurable low-cost digital marketing techniques to drive profitable real-time 'recessionary marketing' tactics."
Such campaigns will be focused on specific market sectors, Mr Brown added.
The best-run businesses will already have their marketing plans ready for next year and will just be waiting to implement them, he stated.
Yesterday, Paul Jevons, director of products, portals and services at Orange, claimed that mobile phone marketing is becoming increasingly interactive and firms will need to embrace this.
