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Use social media more effectively, UK firms urged

Use social media more effectively, UK firms urged

06/02/2012
Many UK businesses are still failing to maximise the use of social media for advertising purposes, it has been suggested.According to Helen Murray, director of Verint Consulting, said that while most organisations now have some form of strategy in this area, there is vast unfulfilled potential...
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Poor online communication 'costing UK businesses'
Poor online communication 'costing UK businesses'
British businesses are missing out on millions by failing to respond to their customers' online enqu...
30/01/2012
Creative workers 'happier in their jobs'
Creative workers 'happier in their jobs'
Creative workers are happier in their jobs despite putting in extra hours, according to a recent pol...
23/01/2012
How will regulation affect marketing professionals in 2012?
How will regulation affect marketing professionals in 2012?
Marketers are unlikely to find things easy during 2012. Falling business confidence is likely to hav...
19/01/2012
IAB: Proving the value of social media marketing
IAB: Proving the value of social media marketing
Businesses used a variety of different methods in 2011 as they sought to prove the return on investm...
19/01/2012
SMS advertising 'more popular than mobile web'
SMS advertising 'more popular than mobile web'
Western European consumers would rather receive text message advertising than promotions via other m...
11/01/2012
Marketers 'should respect privacy of individuals'
Marketers 'should respect privacy of individuals'
2012 is set to be the year of privacy, as far as online business goes, one internet psychologist has...
30/12/2011
Online and mobile marketing 'lead the way in 2012'
Online and mobile marketing 'lead the way in 2012'
Businesses are fully aware of the need to continue marketing their brands and activities, even durin...
21/12/2011
'Marketing potential' in mobile and social media
'Marketing potential' in mobile and social media
The rapid uptake of smartphones has created a range of new opportunities for marketing professionals...
20/12/2011
DMA raises marketing concerns over postal reforms
DMA raises marketing concerns over postal reforms
The Direct Marketing Association (DMA) has warned against proposed changes to price controls on the ...
19/12/2011
Lead generation continues to baffle marketers
Lead generation continues to baffle marketers
Businesses are being held back by a lack of understanding among marketers about the definition of le...
08/12/2011
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