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Value of mobile transactions set to exceed $235 billion, study shows

Value of mobile transactions set to exceed $235 billion, study shows

04/06/2013
Worldwide mobile payment transaction values will soar past $235.4 billion (£153.7 billion) in 2013, a new study has suggested.This will mark a 44 per cent rise from 2012's values of $163.1 billion, while the number of mobile payment users globally will reach 245.2 million this year, marking a rise from 200.8 million in 2012...
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How will YouTube’s paid-for subscriptions affect marketing?
How will YouTube’s paid-for subscriptions affect marketing?
YouTube is undoubtedly one of the most popular websites in the world, offering individuals a vast as...
31/05/2013
UKOM to release tablet audience data
UKOM to release tablet audience data
UKOM has announced that it will release tablet audience data for July 2013 in August. As a result...
31/05/2013
Forrester: Marketers are ‘operationally proficient’
Forrester: Marketers are ‘operationally proficient’
Marketers are now operationally proficient, but they are stalled when it comes to their strategy, re...
30/05/2013
Yahoo purchases Tumblr in multi-million dollar deal
Yahoo purchases Tumblr in multi-million dollar deal
Marketing recruiters are already well familiar with Twitter, Facebook and LinkedIn, but they could s...
24/05/2013
IAB and Mobile Marketing Centre of Excellence release new guidance
IAB and Mobile Marketing Centre of Excellence release new guidance
The Interactive Advertising Bureau (IAB) has teamed up with the Marketing Centre of Excellence to re...
23/05/2013
Facebook aims to strengthen with Home
Facebook aims to strengthen with Home
The emergence of social media The marketing world was completely revolutionised by the emergence ...
30/04/2013
Have smartphones revolutionised marketing?
Have smartphones revolutionised marketing?
The shift to smartphones Smartphones have transformed from a luxury product into a pivotal platfo...
30/04/2013
Marketers are now 'more confident'
Marketers are now 'more confident'
The state of marketing The marketing landscape is in a constant state of flux, with new developme...
30/04/2013
IAB launches Audio Council
IAB launches Audio Council
The Internet Advertising Bureau (IAB) has announced the formation of the Audio Council. It will b...
29/04/2013
Ovum: organisations should look at 'cultural aspects' of gamification
Ovum: organisations should look at 'cultural aspects' of gamification
Organisations should consider the cultural aspects of gamification, it has been advised. Ovum has...
18/04/2013
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