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Current economic health 'reflected in the marketing sector'

Current economic health 'reflected in the marketing sector'

08/03/2010
The health of the marketing sector largely reflects that of the UK economy as a whole, according to one industry expert.Bob Wootton, director of media for the Incorporated Society of British Advertisers, said that consequently there are currently "some very good indicators" in the domestic marketing sector...
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Modern web 'can be a marketer's goldmine'
Modern web 'can be a marketer's goldmine'
The rapid growth and expansion of the internet has created unlimited opportunities for marketers who...
05/03/2010
Survey highlights growth in global online advertising
Survey highlights growth in global online advertising
Strong growth was witnessed in the global online marketing industry during the final quarter of 2009...
04/03/2010
Marketing agency moves office as part of expansion
Marketing agency moves office as part of expansion
A Liverpool marketing agency has moved to a new office as it plans for a year of company growth, it ...
03/03/2010
Social media marketing 'unlikely to generate direct profits'
Social media marketing 'unlikely to generate direct profits'
Brands and businesses that aim to profit from their social media campaigns may have the wrong idea, ...
02/03/2010
Marketers 'cannot ignore social media'
Marketers 'cannot ignore social media'
Marketing professionals are increasingly recognising the value of communicating with their customers...
01/03/2010
Top-level marketing recruitment at Vodafone UK
Top-level marketing recruitment at Vodafone UK
UK telecoms giant Vodafone UK has made a major marketing recruitment move. Srini Gopalan becomes ...
26/02/2010
Email and social media 'should be used in co-ordination'
Email and social media 'should be used in co-ordination'
Marketing professionals can integrate a number of channels as they strive to maximise consumer reten...
25/02/2010
Marketers urged to recognise social media dangers
Marketers urged to recognise social media dangers
Marketing professionals should be aware of the potential data security risks when using social netwo...
24/02/2010
Marketers urged to tap into YouTube potential
Marketers urged to tap into YouTube potential
Marketing professionals can target a wide range of consumers by uploading content onto YouTube, it h...
23/02/2010
Pharmacy firm appoints new chief marketing officer
Pharmacy firm appoints new chief marketing officer
An international pharmaceuticals firm has made a major marketing recruitment move. David Isserman...
22/02/2010
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