Latest News Headlines

Yahoo purchases Tumblr in multi-million dollar deal

Fri, 24 May 2013 10:43:43 GMT

Article Detail: Marketing recruiters are already well familiar with Twitter, Facebook and LinkedIn, but they could soon see a new force emerge in the industry, Tumbl... more details
Categor(ies): Marketing News

IAB and Mobile Marketing Centre of Excellence release new guidance

Thu, 23 May 2013 10:03:41 GMT

Article Detail: The Interactive Advertising Bureau (IAB) has teamed up with the Marketing Centre of Excellence to release new guidance for HTML5, and how to streamli... more details
Categor(ies): Marketing News

Facebook aims to strengthen with Home

Tue, 30 Apr 2013 17:26:34 GMT

Article Detail: The emergence of social media The marketing world was completely revolutionised by the emergence of the internet, bringing a number of new ways fo... more details
Categor(ies): Marketing News

Have smartphones revolutionised marketing?

Tue, 30 Apr 2013 17:23:35 GMT

Article Detail: The shift to smartphones Smartphones have transformed from a luxury product into a pivotal platform for marketers to use in order to inform and en... more details
Categor(ies): Marketing News

Marketers are now 'more confident'

Tue, 30 Apr 2013 11:19:20 GMT

Article Detail: The state of marketing The marketing landscape is in a constant state of flux, with new developments altering the way that companies promote their... more details
Categor(ies): Marketing News

IAB launches Audio Council

Mon, 29 Apr 2013 10:22:56 GMT

Article Detail: The Internet Advertising Bureau (IAB) has announced the formation of the Audio Council. It will be represented by online music applications such a... more details
Categor(ies): Marketing News

Ovum: organisations should look at 'cultural aspects' of gamification

Thu, 18 Apr 2013 10:05:15 GMT

Article Detail: Organisations should consider the cultural aspects of gamification, it has been advised. Ovum has highlighted that the process is about more than ... more details
Categor(ies): Marketing News

Ovum: social messaging can be monetised

Tue, 16 Apr 2013 10:15:09 GMT

Article Detail: A high number of customers are now migrating to free or cost-effective social messaging apps, it has been claimed. The Customer Insights Survey fr... more details
Categor(ies): Marketing News

Gartner: social collaboration initiatives fail due to lack of purpose

Fri, 05 Apr 2013 09:55:56 GMT

Article Detail: Many social collaboration initiatives fail because of a lack of purpose, according to Gartner. The group believes most social collaboration initia... more details
Categor(ies): Marketing News

Brand marketers should aim to emulate Obama's campaign, expert says

Tue, 02 Apr 2013 10:06:56 GMT

Article Detail: Brand marketers should try to emulate Barack Obama's 2012 re-election campaign in order to develop personalised communications with their customers. ... more details
Categor(ies): Marketing News

Marketers are now 'more confident'

Thu, 28 Mar 2013 16:18:38 GMT

Article Detail: A rising number of businesses are now taking advantage of a range of technologies to shape their marketing strategies in the modern environment. Due ... more details
Categor(ies): Marketing News

British marketers increasing content budgets

Tue, 12 Mar 2013 12:53:26 GMT

Article Detail: Some 64 per cent of UK marketers are now investing more money in content marketing, a new study has found. The new study from the Content Market... more details
Categor(ies): Marketing News

More consumers now sharing data with brands

Thu, 28 Feb 2013 12:29:26 GMT

Article Detail: Customers' willingness to share information with brands has risen over the past 18 months. The Direct Marketing Association/fast MAP Data Tracking... more details
Categor(ies): Marketing News

DMA launches data protection toolkit for EU data changes

Mon, 11 Feb 2013 10:50:02 GMT

Article Detail: The Direct Marketing Association (DMA) has launched a new toolkit to help businesses speak out against new European Union (EU) data reforms. It is... more details
Categor(ies): Marketing News

IAB: mobile privacy is 'key challenge'

Fri, 08 Feb 2013 11:13:20 GMT

Article Detail: Mobile privacy is now a key challenge for media agencies in the UK, research shows. A study by the Internet Advertising Bureau (IAB) found that ... more details
Categor(ies): Marketing News

Brand marketers 'bullish' about email marketing budgets

Wed, 06 Feb 2013 10:08:25 GMT

Article Detail: Senior brand marketers are bullish about the potential for email marketing budgets, research shows. A study by the Direct Marketing Association ... more details
Categor(ies): Marketing News

Brands turn focus to mobile optimisation, research shows

Fri, 01 Feb 2013 10:41:26 GMT

Article Detail: There has been a 54 per cent increase in mobile optimisation among the top 100 brands, a study has found. The research from the Internet Advertisi... more details
Categor(ies): Marketing News

DMA: senior execs are 'unaware' of data protection reforms' business threats

Tue, 29 Jan 2013 11:15:13 GMT

Article Detail: Many senior executives are unaware of the business threats provided by the European Union's (EU) data protection reforms. This is according to res... more details
Categor(ies): Marketing News

UK advertisers spend over £800m on Online Performance Marketing

Wed, 23 Jan 2013 10:25:45 GMT

Article Detail: British advertisers spent more than £800 million on Online Performance Marketing last year, a new study has found. These activities included affil... more details
Categor(ies): Marketing News

Handshakes need practice, expert advises

Tue, 15 Jan 2013 10:24:57 GMT

Article Detail: The jobs market is currently an extremely competitive one, with candidates from across the UK striving to land a position in a heavily contested mark... more details
Categor(ies): Marketing News

Planned EU data reforms 'worse' than feared for UK businesses

Mon, 14 Jan 2013 10:07:24 GMT

Article Detail: The latest changes to European Union (EU) proposals on consumer data protection reforms are far worse for British businesses than originally thought,... more details
Categor(ies): Marketing News

Use social media for marketing, businesses urged

Mon, 07 Jan 2013 10:15:03 GMT

Article Detail: UK businesses need to embrace social media in 2013, if they have not done so already, it has been claimed. BCS, The Chartered Institute of IT, sai... more details
Categor(ies): Marketing News

Is radio advertising on the way back?

Wed, 19 Dec 2012 13:11:22 GMT

Article Detail: With an increasing number of businesses focusing their advertising spend on more accountable channels such as online and mobile, traditional forms of... more details
Categor(ies): Marketing News

'Facebook' the most common mobile search term

Tue, 11 Dec 2012 09:51:12 GMT

Article Detail: 'Facebook' has retained its position as the number one mobile search term in 2012, it has been reported. Research conducted by Mobile Commerce, a ... more details
Categor(ies): Marketing News

New figures reveal UK jobs boost

Fri, 07 Dec 2012 11:03:09 GMT

Article Detail: An increasing number of jobs are being created in the marketing recruitment industry, new research has suggested. Chancellor George Osborne said... more details
Categor(ies): Marketing News

Confidence in affiliate marketing 'is rising'

Tue, 04 Dec 2012 09:09:18 GMT

Article Detail: Businesses are investing a larger proportion of their digital marketing budgets in the affiliate marketing channel, it has been reported. Accordin... more details
Categor(ies): Marketing News

Outdoor and social media 'go hand in hand'

Thu, 29 Nov 2012 09:39:12 GMT

Article Detail: A recent advertising campaign has demonstrated the potential of using outdoor and social media advertising in conjunction with one another. Accord... more details
Categor(ies): Marketing News

Capitalise on mobile revolution, marketers urged

Fri, 23 Nov 2012 09:20:51 GMT

Article Detail: Rising mobile device use will create a significant opportunity for marketers over the next couple of years, it has been claimed. According to the ... more details
Categor(ies): Marketing News

Targeting: Ensuring adverts have the desired effect

Fri, 23 Nov 2012 07:56:55 GMT

Article Detail: Marketers have long understood the need to personalise ad content, ensuring materials are sent out to consumers who are likely to be interested on th... more details
Categor(ies): Marketing News

Record quarter for outdoor advertising

Thu, 08 Nov 2012 09:40:45 GMT

Article Detail: The UK outdoor advertising sector enjoyed a record quarter between July and September, experiencing 25.4 per cent year-on-year growth. Latest figu... more details
Categor(ies): Marketing News

UK businesses 'aiming to become more social'

Thu, 01 Nov 2012 08:51:26 GMT

Article Detail: UK businesses and organisations are adapting their business strategies to become more social, it has been suggested. Research commissioned by the ... more details
Categor(ies): Marketing News

Door drop advertising 'becoming more efficient'

Tue, 30 Oct 2012 12:12:41 GMT

Article Detail: Door drop marketing has long had 'marmite' effect, in the sense that some consumers love it, but many others hate it. Traditionally, the consumer rea... more details
Categor(ies): Marketing News

Email marketing is thriving, says DMA

Tue, 30 Oct 2012 09:27:00 GMT

Article Detail: Consumer approval ratings for email marketing remain at an all-time high, it has been reported. According to the Direct Marketing Association (DMA... more details
Categor(ies): Marketing News

Internet and mobile ad spend rises during H1 2012

Mon, 15 Oct 2012 09:38:46 GMT

Article Detail: The online and mobile advertising sectors were affected little by the UK's return to recession in the first half of 2012. Latest figures published... more details
Categor(ies): Marketing News

Relevance 'crucial' for content marketing success

Wed, 10 Oct 2012 09:07:09 GMT

Article Detail: Relevance is "fundamental" to businesses seeking to connect with consumers using online news, features and blogs, it has been suggested. An increa... more details
Categor(ies): Marketing News

ICO plans hefty fines for text spammers

Tue, 02 Oct 2012 08:59:36 GMT

Article Detail: The Information Commissioner’s Office (ICO) is set to issue penalties of over £250,000 to two illegal marketers thought to have distributed mill... more details
Categor(ies): Marketing News

Era of cheap mobile advertising 'is over'

Mon, 24 Sep 2012 10:00:53 GMT

Article Detail: The ubiquitous nature of mobile devices such as smartphones and media tablets means businesses have a great opportunity to target consumers through t... more details
Categor(ies): Marketing News

Olympics 'to cause outdoor advertising spike'

Fri, 21 Sep 2012 09:33:11 GMT

Article Detail: The Outdoor Media Centre (OMC) expects to see a significant upturn in industry revenues when figures for the third quarter of the year are published.... more details
Categor(ies): Marketing News

Mobile marketing 'becoming more important'

Wed, 19 Sep 2012 09:41:57 GMT

Article Detail: It is becoming increasingly important for businesses to factor mobile channels into their marketing mix, according to a leading industry expert. P... more details
Categor(ies): Marketing News

Marketers 'can turn adversity into achievement'

Fri, 07 Sep 2012 09:28:07 GMT

Article Detail: Marketers continue to have an important role to play in business, despite many companies operating under tight budgets, it has been suggested. Ann... more details
Categor(ies): Marketing News

VisitScotland launches £3m autumn ad campaign

Thu, 23 Aug 2012 09:01:09 GMT

Article Detail: VisitScotland has announced plans to launch its biggest ever advertising campaign, as it bids to attract people north of the border. As reported b... more details
Categor(ies): Marketing News

Govt 'aiming to maximise marketing returns'

Mon, 20 Aug 2012 10:41:42 GMT

Article Detail: The government has outlined plans to achieve increased value from its marketing activity, as the economic downturn continues to bite. A framework ... more details
Categor(ies): Marketing News

Fear stifling social media advertising, says CIM

Wed, 15 Aug 2012 09:22:59 GMT

Article Detail: Fear is preventing some companies from capitalising on the benefits of social media marketing, it has been claimed. Writing for the Chartered Inst... more details
Categor(ies): Marketing News

Should all businesses advertise on social media?

Thu, 09 Aug 2012 12:07:02 GMT

Article Detail: The rise of social media over the last five years has been impossible to ignore, both from a consumer and business perspective. Networking websites s... more details
Categor(ies): Marketing News

Growth predicted for UK direct marketing

Mon, 06 Aug 2012 09:11:04 GMT

Article Detail: The UK direct marketing industry is expected to grow by 7.0 per cent during 2012, the Direct Marketing Association (DMA) has claimed. UK businesse... more details
Categor(ies): Marketing News

Should Olympic marketing rules be relaxed?

Thu, 19 Jul 2012 15:29:40 GMT

Article Detail: With the UK economy continuing to struggle five years after the start of the credit crunch, many businesses are hoping the upcoming Olympics can be a... more details
Categor(ies): Marketing News

IPA: Marketing budgets revised down in Q2

Tue, 17 Jul 2012 09:53:23 GMT

Article Detail: Marketing budgets were revised down for the first time in a year during the second quarter of 2012 as profit margins were hit by weaker-than-expected... more details
Categor(ies): Marketing News

More UK consumers using the internet, says IAB

Fri, 13 Jul 2012 11:24:38 GMT

Article Detail: UK businesses marketing their goods and services online have the opportunity to engage with an increasing proportion of consumers. According to th... more details
Categor(ies): Marketing News

Billboard ads to publicise missing people

Thu, 12 Jul 2012 08:43:58 GMT

Article Detail: The Outdoor Media Centre claims to have launched the biggest digital billboard campaign in British history. In a new promotion produced by Grand V... more details
Categor(ies): Marketing News

ASA bans 'misleading' Virgin Media broadband ad

Fri, 29 Jun 2012 08:51:04 GMT

Article Detail: The Advertising Standards Authority (ASA) has forced broadband, phone and TV provider Virgin Media to pull another advertising campaign. For the t... more details
Categor(ies): Marketing News