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'Signs of recovery' seen in newspaper advertising
Marketing News |
11/03/2010
The newspaper advertising market is gradually recovering, according to one publishing group.
Johnston Press, which circulates daily titles including the Scotsman and Yorkshire Post, said year-on-year marketing revenues fell 7.3 per cent during the first nine weeks of 2010.
While this is in negative territory, the decline represented a marked improvement on the 26.5 per cent fall witnessed last year.
Falling ad sales have been blamed by many for widespread redundancies within the UK media, both on the marketing front and in editorial.
However John Fry, chief executive of Johnston Press, said the advertising market had become "more stable" over the past few months.
As a result, his group is now in "a much stronger position" than at the start of last year, he claimed.
Bob Wootton, director of media for the Incorporated Society of British Advertisers, claimed this week that the health of the marketing sector inevitably reflects that of the overall economy.
Posted by Jon Aspinell
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