Senior Digital Marketing Specialist

A global and extremely successful retail company based in London is currently looking for an experienced Digital Marketing Specialist to join them.

The successful candidate will work on implementation and optimization of my client’s new digital platform which includes: personal websites, CMS and CRM system.

You will be responsible for the Content Management, managing the digital library, content and pictures. You will also establishing the brand image in and around the website. This will be done through new product launchings, contests, on-line ordering and e-cards as well as create micro-sites, landing pages, and other web-based tools.

You will also be responsible for managing and track brand-building campaigns. You will analyse data into recommendations and plans for revising the current brand media campaigns. A large part of the role will focus on management of all social media content and campaigns via 3^rd party applications such as Facebook and other relevant social media channels. You will manage all direct email activities, digital contests, mobile, and banner advertising programs. You will also be responsible for all campaigns concerning SEO (Search Engine Optimisation) and SEM.

To be suitable for this role you will need to be an experienced Digital Marketer or Senior Digital Marketing Specialist, and ideally you will have experience of marketing and/or digital marketing within retail, health & beauty or fashion coupled with eCommerce experience. Strong knowledge and experience of Merchandising and branding in an online environment is a must.

The ideal candidate will have a Bachelor’s degree in marketing or equivalent experience. You must show proof of working experience with Omniture. You must also have good experience of Photoshop, Illustrator, Dreamweaver, HTML. Any knowledge of Flash and Fireworks would be advantageous. Any experience in and around mobile marketing and strong copywriting skills will be looked upon favourably.