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Senior Digital Marketing Manager

  • Salary: £60,000
  • Location: Central London, City area
  • Job Type: Permanent
  • Sector: Marketing
  • Reference: ASH09199AC
  • Consultant Name: Annette McPherson
  • Telephone: 08456 434 456
  • Email: Send email
  • This role will head up the B2C marketing team for the EMEA regions. The overall purpose of the role will be to define and deliver on the marketing strategy for the specific B2C market and drive targeted consumer traffic to the website, making sure the consumer actively engages and interacts with site content.

    To be suitable for this role you should have worked in a similar capacity (ideally for an online/.com company) with proven success of creating & executing strategic online marketing campaigns including traffic acquisition & conversion. You should have a passion for digital marketing and have experience with both above the line and through the line marketing activities. Although the company works on both a B2B and B2C level, this role will focus on engaging with the consumer B2C markets.

    Responsibilities will include:

    - Collaborate with the Head of Marketing to define the consumer marketing strategy.
    - Develop & execute marketing plans & set budgets accordingly.
    - Work in conjunction with B2B teams (locally & internationally) to develop strategic initiatives i.e. client & partnership teams across sales/marketing.
    - Review, track & analyse campaign performance, define online acquisition tactics (i.e. aggregators, email marketing, online advertising, SEO, Search-engine Marketing), develop & execute customer retention campaigns.
    - Manage any external agencies (PR, SEM, SEO).
    - Build brand awareness and visibility in the market place through initiation of online/offline campaigns. Continually look to develop the product offering.
    - Develop an understanding of user engagement (i.e. user journeys and customer habits).
    - General team management including coaching & developing performance for a team of 5.

    •This is a great opportunity to work for a successful international company in a multi-language environment.
    •Central London based role with access to a number of underground links.
    •Salary £60,000 plus excellent benefits and an opportunity to travel. 

 
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