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Head of Offline Marketing Campaigns

  • Salary: £70,000
  • Location: Berkshire, Slough
  • Job Type: Permanent
  • Sector: Marketing
  • Reference: ASH09588AC
  • Consultant Name: Annette Cridland
  • Telephone: 08456 434 456
  • Email: Send email
  • A global financial group establishing a UK division seek a Head of Offline Marketing Campaigns who will be responsible for managing all offline campaigns & consumer communications to support the UK launch. This is a rare and exciting opportunity to join a recognisable business with a long established history within the insurance sector and be part of what is likely to be a highly successful introduction into the UK market.

    My client is looking for an experienced marketing professional with a passion for consumer financial services products (insurance) and the desire to be part of this new start-up venture that is promised to be a rapidly expanding business. To be suitable for this role you must demonstrate experience of brand, customer acquisition, cross selling and call centre activities ideally within a B2C financial services environment. Reporting to the Head of Marketing, you will be overseeing the development of all offline creative across a variety of channels but focusing on DRTV, Direct Mail & Print. You MUST also be data literate, analytical in your approach and astute at campaign & sales performance analysis (sales leads, acquisition, call response rates).

    •The salary on offer for this position is between £60,000 to £70,000 plus an excellent benefits package.
    •The office is located in the Slough area of Berkshire commutable from Reading, Windsor, the M40 & M4 corridor.
    •This is an excellent opportunity to be part of a new UK start-up of an already highly sucessful global brand within the financial services industry.

 
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