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A large, international FMCG organisation has an opportunity for a highly numerate and analytical individual to join their Customer Marketing Team. You will need a good understanding of research methodologies as the focus of your role will be to analyse data to uncover deep consumer and shopper understanding and insights; strong Excel skills are a fundamental requirement to be considered for this position.
You will help provide information on current and future UK macro and micro trends to support and check strategic direction, and help to ensure an integrated approach combining research results with retailer data analysis to ultimately drive out robust insights, clear actions and recommendations. The insights you provide will give a better understanding of market dynamics and support understanding of consumer usage and purchase decisions both at point of purchase and within the shopping environment.
The key responsibilities and skills required in this role are below:
• Brand research support
• Questionnaire design & analysis
• Category analytics
• Business planning
• Understanding & refining marketing briefs
• Research design & writing research briefs
• Championing the consumer/shopper at strategic meetings
Working cross functionally with the Marketing and Commercial teams you will help to develop a continual consumer / shopper research programme for specific brands, and devise strategy plans for consumer / shopper understanding and insight. The information you provide will help to reduce the risk of business decisions and provide clear insights from market research data.You will manage specific sources of information i.e. EPOS reports looking for connections from which to drive insight and recommendations, ensure consumer decision trees are accurate and up to date, and develop an understanding of shopper segmentation.This position requires a confident individual with excellent communication skills; you will occasionally deliver presentations to different parts of the business and also to various clients. There will be occasional travel involved to client sites in the local area so it is essential that you drive and have a full clean licence.
• Salary between £30-40,000 pa + pension, healthcare, 25 days holiday & retail discounts.• It is essential that you drive and have a full clean licence to be able to easily visit client sites