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1. If you do just one thing when planning your fundraising, set up a Justgiving page.
2. Get the tax back. Without doubt, Justgiving have been incredibly important to charities. They have eased the collection of cash from those that promise a donation and make the tax rebate to the charity seamless. We have been able to raise more money as a result of this service.
3. Once you set up a Justgiving site (which is really easy) you can add additional options to it. If you have a website, this includes a widget that shows a running total of the money raised on your own site. They also have a Facebook application, which makes it easy to add your Facebook friends to the cause.
4. There is often some resistance from ‘friends’ accepting Facebook applications - we preferred to set up a Facebook Group to communicate with our friends. We had some results from Facebook, but our general opinion was that people traverse Facebook as grazers of information and don’t expect/intend to get their credit cards out!
Meet up if you are a team and brainstorm ideas for fundraising
5. If you are raising money as part of a group, it is important to have an early meeting to share ideas for fundraising, you will see a number of benefits in doing so. Brainstorming ideas may result in some of the best ideas of all. It also helps to unify the group with a common sense of purpose. We have found that it is very easy to agree to do a charity event, promptly to forget all about it until two weeks before it happens. We have found that having regular meetings overcomes this problem and keeps ideas fresh.
Let the local papers know what you are doing
6. We have written online to all of our local papers. They have been good enough to publish our fundraising event with a photo. We added our Justgiving page to this article. Although this did not generate any sponsorship, it was an opportunity for everybody taking part to feature in the paper and certainly helped team morale.
Tell your friends about it
7. In the electronic age we live in, communication could not be easier. Remember to include the Justgiving web page or any other mechanism in all communication so that people can easily donate.
8. Amazingly there seems to be some stigma surrounding fund raising. Historically, sponsorship collection has at times been awkward and sometimes embarrassing. The Justgiving site is a massive aid to overcoming this hurdle.
9. However much someone gives you, they have been kind enough to part with their hard earned money for someone else and should be thanked properly for it, regardless of the amount.
10. Text your friends – a very easy, cheap and instant method of delivering your message to friends and family
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